measured from the disclosures, not quoted from a brochure — each links to how it was done
P5Cost, measured
Regular plan costs 0.72% a year more than Direct
₹24,600 on ₹1 lakh over ten years. Same portfolio, two prices — the difference is what the Regular plan's distribution costs you, read from the two NAVs.
Not known yet: no factsheet named a manager for this fund.
How long the people running it now have been running it, read from the monthly factsheets. A five-year record earned under someone else is not evidence about these managers.
Not replicated: the portfolio cannot be priced line by line in this build.
Each day, the NAV the fund published against the NAV its last disclosed portfolio would have produced at that day's prices. A gap that opens and stays is a change the fund has made and not disclosed yet.
Beat its category in 71% of three-year stretches, and averaged +0.8 points a year across all of them
7 rolling windows since 2018 · ahead by 1.2 points a year when it won, behind by 0.1 when it lost. A single five-year figure depends on the day you look; the share of stretches won does not — and the average margin says whether winning often was worth anything.
headline and record disagree One check found the headline number and the underlying record pointing different ways — marked on the cards below.
NAV and drawdown
Direct plan, growth class · as of 23 Nov 2021
Month-end NAV, indexed to 100 at May 2018
43 month-ends · ₹9.92 → ₹16.14, 1.6× since May 2018
Deepest fall (max drawdown)
not computed
Worst month
not computed
Days to recover
not computed
from the deepest trough back to the old high
Drawdown is measured on the last year of daily NAV; trailing returns are CAGR of the direct growth class. A single end date decides them — the consistency card (P4) below is the record that does not, and it reports both how often the fund beat its category and by how much, because the first without the second can point the wrong way.
Holdings
Oct 2021 disclosure · 27 lines · when each was first held and the change over the last three disclosures
Showing 21–27 of 27 · page 3 of 3rows per page102550all
Largest sectors, Oct 2021 · grey: a year ago
Auto25.5% · 12.5%
Consumer Non Durables17.6% · 16.1%
Telecom - Services9.9% · 8.2%
Pharmaceuticals8.7% · 9.6%
Entertainment1.0%
Consumer Durables1.0% · 7.2%
Finance0.8%
Power0.6% · 8.2%
share of the book05%10%15%20%25%30%
By market cap, Oct 2021
Large cap50.8%
Mid cap7.8%
Small / micro cap6.7%
Cash & equivalents34.5%
Not classified0.1%
share of the book025%50%75%100%
"Not classified" is what no cap tier could be inferred for — newly listed names, or lines without an ISIN.
Composition by market cap, month by month — what the fund actually held against what its label says
Large cap 51%
Mid cap 8%
Small / micro 7%
Cash & other 35%
The seven checks, in full
each: the plain claim, where it sits in the category, and — folded — how it is measured and the case against. A flag fires only where headline and record disagree.
P4Consistency, not a single end dateheadline and record disagree
Beat its category in 71% of three-year stretches, and averaged +0.8 points a year across all of them
7 rolling windows since 2018 · ahead by 1.2 points a year when it won, behind by 0.1 when it lost
What this means. Take every three-year stretch since the fund had a NAV, one starting each month, and ask two things of each: did it beat the typical fund in its category, and by how much. Counting the wins tells you the record does not depend on when you happen to look; averaging the margin tells you whether winning often was worth anything, because four small wins do not pay for one large loss.
How often, and by how much. The count and the average agree. Ahead by 1.2 points a year in the 5 windows it won and behind by 0.1 in the 2 it lost, so the average across all 7 is +0.8 points. The worst window ended Jun 2021, 0.2 points behind.
No category distribution for this measure yet.
windows measured7windows won5average across every window+0.82 pts a year · median +1.05when ahead, by how much+1.20 pts a year over 5 windowswhen behind, by how much−0.15 pts a year over 2 windowsworst window−0.22 pts a year, ended Jun 2021best window+1.89 pts a year, ended Nov 2021non-overlapping windows in that span1 — the rolling count overlaps, this does not
Thin record. Only 7 rolling windows — under six years of NAV. The share is shown because it was measured; it is a start, not a record, and does not qualify for the home shelf until 36 windows exist.
Fund minus category, each rolling three-year window
ahead of categorybehind
Each bar is one window's margin in percentage points a year. The height of the bars, not the count of green ones, is what the average across every window measures.
A modest five-year number over a record that beat its category 71% of the time. Rolling every three-year window forward month by month gives hundreds of overlapping observations instead of one. This fund was ahead of its category median in 71% of them, which points the opposite way to the headline figure. A single end date decided that headline.
How it is measured, and the case against
A fund that beats its category in most rolling three-year windows has a record; one that beats it in a few has an end date. How often it won and by how much are different questions, and this card answers both, because a fund can win four windows in five and still be behind across all five.
How often has it beaten its category, across every window?
Why this might matterRolling every three-year window forward month by month gives hundreds of overlapping observations instead of one. A single end date decides a headline five-year figure; the share of windows won cannot be flattered by when you happen to look. The average margin across every window is that share and the payoff multiplied together — win share x average beat plus loss share x average shortfall is exactly the average — so a high share bought with a few ruinous windows cannot hide behind the count.
Why it might notRolling windows overlap heavily, so they are not independent observations and the true sample is far smaller than the count suggests.
P5Cost, measured
Regular plan costs 0.72% a year more than Direct
₹24,600 on ₹1 lakh over ten years
What this means. The Regular and Direct plans hold the same portfolio; the Regular one pays a distributor out of your money every day. The gap between the two NAVs is that cost, measured from the NAVs rather than quoted from a document.
No category distribution for this measure yet.
on ₹1,00,000 over ten years₹24,600Direct vs Regular, annualised14.9% vs 14.2%measured over3.5 years
How it is measured, and the case against
The Direct plan is the same portfolio, priced differently; the divergence of the two NAVs is the cost, measured rather than quoted.
What does the Regular plan actually cost against its Direct twin?
Why this might matterSame manager, same holdings, same day. The gap between the two NAV series is the one number on this page that is knowable today rather than hoped for, and it compounds for as long as the units are held.
Why it might notA Regular plan buys advice. If that advice stops someone selling in a drawdown it can be worth more than the fee — the cost is visible and the behavioural saving is not, which makes this comparison unfair in exactly one direction.
P1Churn, and what it bought
Turns over 96% of the portfolio a year
What this means. How much of the portfolio was bought and sold in a year, computed from what the fund disclosed each month. Trading costs something certain; the extra return it is meant to buy is not.
No category distribution for this measure yet.
excess return per unit of turnoverneeds the category 1-year median — not computed yet
How it is measured, and the case against
Turnover measured from consecutive disclosures — Σ|Δweight|/2 — costs something certain; the excess return it is meant to buy is not.
Is the trading paying for itself?
Why this might matterAMCs define their own turnover figure inconsistently. This one is computed from what the fund disclosed month to month, so two funds are comparable on it. Read it beside the excess return per unit of turnover.
Why it might notTurnover computed from month-end snapshots misses everything bought and sold inside a month, and a fund forced to sell by redemptions is charged for churn it did not choose.
P2Conviction or inertia
Typical top-10 holding kept 21 months
What this means. How long a typical top-10 position has been in the top ten. Long-held positions are a decision; a top ten that changes every quarter is a reaction.
No category distribution for this measure yet.
active sharenot yet computable — needs index constituent files
How it is measured, and the case against
The median months a top-10 position has been held separates a portfolio somebody chose from one that drifted.
How long does a top-10 position stay a top-10 position?
Why this might matterConcentration is how a manager expresses conviction, and persistence is how long they keep it. Long-held positions with a rising weight are a decision; a top ten that turns over every quarter is a reaction.
Why it might notPersistence without active share is inertia: a portfolio of 166 names that tracks its category closely has diversified away the reason to pay for it. Active share needs index constituent files, which are not loaded yet.
P3Hit rate of the top ten
5 of 10 top picks beat their peers over the next 6 months, yet averaged 1.0 points ahead of them
379 positions judged, one disclosure at a time · ahead by 18.4 points when it won, behind by 16.0 when it lost
What this means. Take each month's ten largest holdings and check whether each one beat the typical stock its category holds over the next six months, and by how much. A blended return can hide two wins and eight losses; a count of wins can hide one position that lost half its value.
How often, and by how much. It lost more positions than it won, but the wins were bigger. Ahead by 18.4 points in the 187 positions it won and behind by 16.0 in the 192 it lost, so the average across all 379 is +1.0 points. The worst position was INE397D01024 at the May 2020 disclosure, 55.3 points behind. Counting positions makes this fund look worse than the arithmetic does.
No category distribution for this measure yet.
positions judged379beat the median stock187average across every position+1.00 pts · median −0.14when ahead, by how much+18.42 pts over 187 positionswhen behind, by how much−15.97 pts over 192 positionsworst position−55.34 pts, INE397D01024 at the May 2020 disclosurebest position+77.06 pts, INE397D01024 at the Oct 2019 disclosure
How it is measured, and the case against
A manager's largest bets, judged one by one over the following six months, say more than the fund's blended return — and how far each one beat or missed the median stock says more than counting how many did.
Of its top-10 positions, how often did they beat the category-median stock?
Why this might matterA fund can beat its category on two positions and lose on eight; the hit rate shows the pattern the aggregate hides. The average margin then shows what the hit rate hides in turn: six winners worth a point each do not pay for four losers worth ten, and only the margin says which happened.
Why it might notSix months is short, sizing matters more than counting, and a manager who is right on the biggest position and wrong on nine small ones has done their job — the margins here are unweighted, so they answer the counting question better, not the sizing one. Overlapping disclosures judge the same position again each month it is held, so one long-held winner is counted many times. And this is a description of six months already past, not a forecast of the next six.
P6Size against edge
₹253 Cr
Regular plan expense ratio 1.39% a year
What this means. Where the fund sits by size in its category, and how much of its growth was money arriving rather than the portfolio compounding. A very large fund cannot buy what a small one can; size should buy a lower fee in return.
No category distribution for this measure yet.
expense ratio, Regular / Direct1.39% / 1.10% · category median 1.42%AUM, Dec 2018 → Dec 2021₹270 Cr → ₹253 Cr (−2% a year)
Assets under management, ₹ crore, Jun 2018 – Dec 2021
15 points · months without a factsheet figure use AMFI's quarterly average · Regular-plan expense ratio 2.71% in Jun 2018 → 1.39% in Nov 2021
How it is measured, and the case against
Past a certain size the smaller end of a mandate becomes unreachable, and the fund starts to look like its index; what size should buy in return is a lower expense ratio.
Has the fund outgrown the universe it invests in — and did size buy a lower fee?
Why this might matterSize narrows what the manager can meaningfully hold and should lower what the investor pays. Read the AUM history beside the expense ratio: a fund that has tripled through inflows while its Regular-plan TER sits above the category median has kept the benefit of scale for the house. The flow decomposition says how much of the growth was money arriving rather than the portfolio compounding.
Why it might notScale funds research teams, and plenty of large funds have gone on compounding for decades. Inflows follow performance, so a fund growing fast is usually one that did well; the constraint is real but not automatically binding, and a TER is a ceiling the AMC can cut at any time.
P7Whose record is this
Not measurable yet. Needs manager names from the monthly factsheet archive; none were parsed for this fund yet.
What this means. How long the people running it now have been running it, read from the monthly factsheets. A five-year record earned under someone else is not evidence about these managers.
How it is measured, and the case against
A record earned under different people is not evidence about these ones.
Does the displayed record predate the people running it?
Why this might matterA five-year figure on a fund whose longest-serving manager joined two years ago is the house's record more than the person's. The tenure here comes from what each monthly factsheet named, so a change of hands is dated to the month it was disclosed, and the fund's return against its category can be read over exactly those months.
Why it might notFund houses have processes, research desks and mandates that outlast individuals, so a manager change is not a reset. Co-managed funds attribute the same months to every named manager, and a factsheet names the manager of record, not necessarily the person making the calls.
Tracking gap
the NAV the fund published, against the NAV its last disclosed portfolio would have produced at each day's prices
No signal. About 35% of this fund is outside listed Indian equity — a foreign or derivative sleeve, or debt — and there are no daily prices to replicate it with. A wrong signal would be worse than none.
Share classes
latest NAV per AMFI code
Plan
Option
NAV
Date
direct ICICI Prudential Bharat Consumption Fund - Series 2 - Direct Plan - Cumulative Option
growth
₹16.14
23 Nov 2021
direct ICICI Prudential Bharat Consumption Fund - Series 2 - Direct Plan - IDCW Option
idcw
₹16.14
23 Nov 2021
regular ICICI Prudential Bharat Consumption Fund - Series 2 - Cumulative Option
growth
₹15.77
23 Nov 2021
regular ICICI Prudential Bharat Consumption Fund - Series 2 - IDCW Option
idcw
₹15.77
23 Nov 2021
The Direct / Regular gap, in rupees
Direct growth NAV
₹16.14
Regular growth NAV
₹15.77
NAV divergence to date
2.3% — same portfolio, priced differently
Regular costs more by
0.72% a year
On ₹1,00,000 over ten years
₹24,600
A Regular plan buys advice. The fee is visible and the behavioural saving is not; both are shown, neither is netted off.